Sylvester Dakunha, the person who gave a new identity to the famous dairy product company Amul through an ad campaign, died in Mumbai on Tuesday. Sylvester Dacunha was 80 years old. He is survived by his wife Nisha and son Rahul Dakunha.
Many big officials associated with Amul, including Jayen Mehta of Gujarat Cooperative Milk Marketing Federation, have condoled the death of Sylvester Dakunha. Jayen Mehta has given information on the death of Sylvester Dacunha on Twitter.
Jayen Mehta expressed condolences
Jayen Mehta said that he was the person who made Amul Girl. Sylvester Dacunha was the brother of the late Gerson Dacunha. He wrote that he has deep sympathy for his family. Amul’s GM Marketing Pawan Singh said that it was very sad to hear the news of Sylvester Dakunha’s death. He said that it was great to learn the art of brand communication and advertising from him for nearly three decades.
Identity was given through Amul Girl
Amul Girl also has a big role in making Amul brand a big brand of India. Amul Girl was conceived in 1966 by Sylvester Dacunha. Amul Girl gave the brand a new identity in the country and the world. Several advertisements were released on contemporary issues through Amul Girl, which was praised many times and also remained in controversies many times.
The campaign is still on
Three years after the launch of the Amul Girl campaign, Gerson and Sylvester brothers founded Dacunha Communications in 1969, taking the Amul Girl with them. This campaign had completed 50 years in 2016. Now this agency is run by Sylvester’s son Rahul. Still this campaign is going on.
Apart from creating the Amul Girl, the industry credits the Dacunha brothers for their significant contribution to society and social communication. Sodhi remembers Sylvester as someone who emphasized creativity, media and consistency in brand positioning.